Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
Reading Linette Rabsatt’s heartfelt prayer, I am reminded of the profound impact women have had on my own life. Their strength, resilience, and unconditional love have shaped who I am today. Linette’s words beautifully capture the essence of womanhood—nurturers by nature, often bearing silent burdens while still giving selflessly to others. Her prayer highlights the often-unseen sacrifices women make and calls for divine comfort and strength for their hearts and spirits. As a father, a leader, and a man who’s been blessed by the care of remarkable women, this prayer resonates deeply with me. It’s a humbling reminder of how often women carry the weight of the world with grace, even when they themselves are in need of care. The call to honor and uplift their contributions inspires me to be more intentional in showing gratitude and support for the women in my life and community. This piece isn’t just a prayer; it’s a testament to the divine beauty and strength in women, a strength that deserves to be celebrated and cherished every day. Linette’s prayer challenges us all to reflect, give thanks, and stand in solidarity with the women who make the world brighter and better.