Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
Author’s Reflection
“Blueprints of an Unbroken Seed” is more than a poem—it is a record of my survival and the foundation behind who I became. I wrote it at forty-four, looking back at a life filled with storms I wasn’t supposed to walk out of. There were seasons where I felt buried under weight designed to silence me, erase me, or keep me from ever rising again.
But even in those moments, something in me refused to stay underground. I knew what it felt like to be planted in hostile soil and still push toward the light. I learned to pull strength from memory, faith, and the whispers of ancestors who urged me forward when everything around me said quit.
This poem comes from that journey. Every failure, every loss, every hard lesson became part of the architecture of who I am—scaffolding built from pain, walls shaped by wisdom, a structure standing where wreckage was expected.
I wrote this because my story has never been about breaking; it has been about blueprinting. Every dark moment drafted a new line. Every setback poured another foundation.
This piece is my acknowledgment that I was never destroyed—I was being designed. Even when life buried me, I was blueprinting my own liberation.